Primary Greatness

From Stephen R. Covey—the late, legendary author of The 7 Habits of
Highly Effective People—a new set of rules for achieving a happy
and fulfilling life of primary greatness.
Many of us are hurting. We have chronic problems, dissatisfactions,
and disappointments. Although we generally make it through the day,
a lot of us feel overwhelmed by burdens we carry. We try to “lift
the load of life” each day and sometimes it’s just too much. The
idea of living a “great life” seems a distant dream.
Too often, however, we have the wrong idea of what a great life is.
We think if only we had enough money, enough leisure, enough good
looks or popularity, everything would be great. If that’s what
makes for a great life, no wonder so many of us feel so weighed
down by the demands of everyday living.
Stephen R. Covey believed there were only two ways to live: a life
of primary greatness or a life of secondary greatness. Through his
classic books and seminars, he taught that the intrinsic rewards of
primary greatness—integrity, responsibility, and meaningful
contribution—far outweighed the superficial rewards of secondary
greatness—money, popularity, and the self-absorbed, pleasure-ridden
life that some people consider “success.”

Dr. Stephen R. Covey’s teachings are beloved and have inspired
countless readers and leaders. Primary Greatness once again
delivers classic Covey wisdom in a compact and digestible form. In
this posthumous work, Covey lays out clearly the 12 levers of
success that will lead to a life of primary greatness: Integrity,
Contribution, Priority, Sacrifice, Service, Responsibility,
Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal.
For the first time, Covey defines each of these twelve qualities
and how they provide the leverage to make your daily life truly
“great.”